Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Qimei Chen, Yi He, Miao Hu, and Jaisang (Jay) Kim
| Year of publication: |
2020
|
|---|---|
| Authors: | Chen, Qimei ; He, Yi ; Hu, Miao ; Kim, Jaisang |
| Subject: | Werbung | Advertising | Verbraucher | Consumers | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1781002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313120