Navigating the digital marketplace : perception, risks and webrooming intention
Sindu Bharath, P. Nagesh and T.S. Nanjundeswaraswamy
| Year of publication: |
2024
|
|---|---|
| Authors: | Bharath, Sindu ; Nagesh, P. ; Nanjundeswaraswamy T. S. |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 7/8, p. 801-816
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| Subject: | Digital buying | E-tailing | Multi-channel retailers | Risk factors | Webrooming intention | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Risiko | Risk | Digitalisierung | Digitization | Wahrnehmung | Perception | Vertriebsweg | Distribution channel | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-03-2024-0093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158220