Navigating through difficult times with ethical marketing : assessing consumers' willingness-to-pay in the sharing economy
Waqar Nadeem, Saifeddin Alimamy, Abdul Rehman Ashraf
| Year of publication: |
2023
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|---|---|
| Authors: | Nadeem, Waqar ; Al-Imamy, Saifeddin ; Ashraf, Abdul R. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-14
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| Subject: | Sharing economy | Ethical marketing | Value co-creation | Self-brand connection | Willingness to pay | Zahlungsbereitschaftsanalyse | Share Economy | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Marketing | Kundenintegration | Customer integration | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014239825