Navigating through learning tensions at the front end : how firms can motivate paradoxical thinking when screening the creativity of ideas
Year of publication: |
2024
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Authors: | Röth, Tobias ; Heidenreich, Sven ; Schweitzer, Fiona Maria ; Spieth, Patrick |
Published in: |
R & D management. - Oxford : Wiley-Blackwell, ISSN 1467-9310, ZDB-ID 2016955-3. - Vol. 54.2024, 5, p. 930-949
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Subject: | Kreativität | Creativity | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Motivation |
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