Navigating uncharted waters : designing business models for virtual and augmented reality companies in the medical industry
Ignat Kulkov, Björn Berggren, Magnus Hellström, Kim Wikström
| Year of publication: |
2021
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|---|---|
| Authors: | Kulkov, Ignat ; Berggren, Björn ; Hellström, Magnus ; Wikström, Kim |
| Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 59.2021, p. 1-15
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| Subject: | Augmented reality | Business model | Design approach | Medical industry | Virtual reality | Geschäftsmodell | Virtuelle Realität |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jengtecman.2021.101614 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495130