THE NECESSITY AND EFFICIENT USAGE OF MANAGERIAL COMMUNICATION WITHIN ORGANISATIONS DURING CRISIS SITUATIONS. DRAWING-UP THE CONTENT OF A CRISIS PLANNING

Managerial communication is a competitivity factor and an organisation’sstrategic advantage. Crisis management tries to prevent and diminish the crises’ negativeeffects and protect the organisation. This field of activity has met a rapid developmentduring the last years, as far as practical explanations and research are concerned. The present paper outlines the rapid development of crisis management, aswell as the causes that have generated this process within organisations. The purpose ofthe paper is to show how organisations manage crises, how they evaluate risks and alsothe stages of the communication crisis planning. At the same time, the content of a crisisplanning shall be established, regarding the relationship with the press in crisissituations for some companies, mentioning the fact that this planning scheme could beused by any organisation, regardless of the field of activity.