Need assessment : a key to user-oriented product innovation
Knut Holt ; Horst Geschka ; Giovanni Peterlongo
| Year of publication: |
1984
|
|---|---|
| Authors: | Holt, Knut ; Geschka, Horst ; Peterlongo, Giovanni |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Produktinnovation | Marketing | Bedürfnis | Verbraucher | Evaluation | Produktplanung | Neues Produkt | Wirtschaft | Management |
| Extent: | XII, 187 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-90321-3 |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004390362