Needs versus wants : the mental accounting and effort effects of tangible rewards
Year of publication: |
2022
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Authors: | Mitchell, W. Timothy ; Presslee, Adam ; Schulz, Axel K.-D. ; Webb, Alan |
Published in: |
Journal of management accounting research : JMAR. - Sarasota, Fla. : Assoc., ISSN 1049-2127, ZDB-ID 1101530-5. - Vol. 34.2022, 1, p. 187-207
|
Subject: | effort | hedoric | mental accounting | reward nature | langible | utilitarian | Konsumentenverhalten | Consumer behaviour | Experiment | Prospect Theory | Prospect theory | Utilitarismus | Utilitarianism | Leistungsanreiz | Performance incentive | Kognition | Cognition | Leistungsmotivation | Work motivation |
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