Negative brand news, social media, and the propensity to doomscrolling : measuring and validating a new scale
Anshul Mandliya, Jatin Pandey, Yusuf Hassan, Abhishek Behl, Ishizaka Alessio
| Year of publication: |
2024
|
|---|---|
| Authors: | Mandliya, Anshul ; Pandey, Jatin ; Hassan, Yusuf ; Behl, Abhishek ; Alessio, Ishizaka |
| Published in: |
International studies of management & organization : ISMO. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1558-0911, ZDB-ID 2066498-9. - Vol. 54.2024, 2, p. 137-158
|
| Subject: | Doomscrolling | negative news | perceived survival threat | scale development | Social Web | Social web | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00208825.2023.2301219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575128