Negative Country-of-Origin Effects: The Case of the New Russia
Year of publication: |
1994
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Authors: | Johansson, Johny K. ; Ronkainen, Ilkka A. ; Czinkota, Michael R. |
Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 25.1994, 1, p. 157-176
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