Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Jaylan Azer and Matthew Alexander
| Year of publication: |
2020
|
|---|---|
| Authors: | Azer, Jaylan ; Alexander, Matthew |
| Subject: | Customer engagement behaviour | digital social networks | E-WoM | experiments | negative influence | number of reviews | online reviews | valence of reviews | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1735488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249034