Negative Double Jeopardy revisited : a longitudinal analysis
Year of publication: |
2010
|
---|---|
Authors: | Kucuk, S. Umit |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 2, p. 150-158
|
Subject: | Markenimage | Brand image | Kritik | Criticism | Website | Konsumentenverhalten | Consumer behaviour |
-
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit, (2019)
-
A holistic view on brand hate: conceptual development and empirical analyses
Mayr, Daniela, (2019)
-
Brand Hate : Navigating Consumer Negativity in the Digital World
Kucuk, S. Umit, (2019)
- More ...
-
Brand bullying : from stressing to expressing
Kucuk, S. Umit, (2021)
-
Macro-level antecedents of consumer brand hate
Kucuk, S. Umit, (2018)
-
Consumer Brand Hate: Steam rolling whatever I see
Kucuk, S. Umit, (2018)
- More ...