Negative online consumer reviews : effects of different responses
Sebastian Ullrich; Christian Boris Brunner
| Year of publication: |
2015
|
|---|---|
| Authors: | Ullrich, Sebastian ; Brunner, Christian Boris |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 1, p. 66-77
|
| Subject: | Experimental design | eWOM | Online buying behaviour | Signalling theory | Word of mouth | Digital reputation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Social Web | Social web | Reputation | Signalling | Experiment | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514473