Negative price-image effects of appealing store architecture: Do they really exist?
| Year of publication: |
2012
|
|---|---|
| Authors: | Zielke, Stephan ; Toporowski, Waldemar |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 5, p. 510-519
|