Nestlé coping with Japanese nationalism : political risk and the strategy of a foreign multinational enterprise in Japan, 1913 - 1945
Year of publication: |
2013
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Authors: | Donzé, Pierre-Yves ; Kurosawa, Takafumi |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 55.2013, 8, p. 1318-1338
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Subject: | Japan | Switzerland | nationalism | neutrality | MNE | FDI | food industry | Nestlé | brand strategy | World War II | inter-war period | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Schweiz | Ernährungsindustrie | Food industry |
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