Net audiences : a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
Zachary William Anesbury, Carl Barrie Driesener, Bill Page, Steven Bellman and Byron Sharp
| Year of publication: |
2020
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|---|---|
| Authors: | Anesbury, Zachary William ; Driesener, Carl Barrie ; Page, Bill ; Bellman, Steven ; Sharp, Byron |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 15/16, p. 1591-1610
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| Subject: | media | reach | Sainsbury Normal Method | Sainsbury Weighted Method | segmentation |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1794933 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395568