Netnography : finding the right balance between automated and manual research
Michael Bartl; Ivan Ivanovic
| Year of publication: |
2010
|
|---|---|
| Authors: | Bartl, Michael ; Ivanovic, Ivan |
| Published in: |
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet. - Konstanz : UVK-Verl.-Ges., ISBN 3-86764-215-X. - 2010, p. 157-174
|
| Subject: | Internet | Ethnologie | Ethnology | Mediennutzung | Media usage | Marktforschung | Market research | Data Mining | Data mining | Webanalyse | Web analytics |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003938292