Network externalities in online video games : an empirical analysis utilizing online product ratings
Yong Liu; Enping Shirley Mai; Jun Yang
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Yong ; Mai, Enping ; Yang, Jun |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 679-690
|
| Subject: | Network externalities | Network effects | Online product ratings | User reviews | Video games | Massively multiplayer online role-playing games | Computerspiel | Video game | Netzwerkökonomik | Network economics | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399213