Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Year of publication: |
2007
|
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Authors: | Hain, Cornelia ; Lehmann-Waffenschmidt, Marco ; Kenning, Peter |
Institutions: | Fakultät Wirtschaftswissenschaften, Technische Universität Dresden |
Subject: | Neurökonomie | Neurowissenschaften | Neuromarketing |
Extent: | application/pdf |
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Series: | Dresden Discussion Paper Series in Economics. - ISSN 0945-4829. |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Number 04/07 |
Classification: | M3 - Marketing and Advertising ; Y8 - Related Disciplines ; M37 - Advertising ; Z19 - Cultural Economics. Other ; C91 - Laboratory, Individual Behavior ; D01 - Microeconomic Behavior: Underlying Principles ; M31 - Marketing |
Source: |
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