Neuro - Substantiations in Complex Economic Choices

Since ascent of biology in research on humanoid complex economic choice making, behavioural complex economics has engaged strides in direction of snowballing psychosomatic practicality of prototypes and causal suppositions. This tactic has been efficacious at spawning innovative exploration schemata in neuro-economic preference dynamics (including Neuropsychoeconomics and Psycho - economics). Paper aims on major planning problems and entrepreneurs (practitioners) who make bulk of complex economic choices. Objective is to monitor diary study philosophy of biology in behavioural models. Purpose is to reject traditional assumptions and evaluate those cognitive factors and especially eye movements have stimulus on actor’s choice. Scope examines practitioners’ challenges which include under - defined projects where the range, dimensions and predictability of biological substrates underlying cognition processes cannot be reasonably expected. Focus is to replicate diary study philosophy of biology in research. Methodology incorporates literature review and conceptual framework of field research. Methodology includes interdisciplinary thinking modeling attempt with an empirical part. Eye Movements have been explored towards obtaining deductions in neuro-based managerial complex economic choices. For clinical tests, single - subject has been chosen. Results address new findings to answer issues in preference indication