Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Hans-Hermann Jung
| Year of publication: |
1997
|
|---|---|
| Authors: | Jung, Hans H. |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Kfz-Markt | Automotive market | Marketingmanagement | Marketing management | Marktforschung | Market research | Neuronale Netze | Neural networks | Verbraucher | Consumers | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XXIV, 294 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 1996 |
| Notes: | Literaturverz. S. 257 - 294 |
| ISBN: | 3-8244-6515-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000956851