"Neuromarketing ist auch für den Verbraucherschutz von großem Nutzen" : Interview mit Martin Reimann

Hans-Georg Häusel

Year of publication:	2014
Authors:	Reimann, Martin ; Häusel, Hans-Georg
Published in:	Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf. - Freiburg : Haufe Gruppe, ISBN 978-3-648-04100-0. - 2014, p. 223-227
Subject:	Martin Reimann \| Neuromarketing

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