Neuromarketing research in the last five years : a bibliometric analysis
Year of publication: |
2021
|
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Authors: | Alsharif, Ahmed H. ; Nor Zafir Md Salleh ; Rohaizat Baharun ; Alharthi Rami Hashem E |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 8.2021, 1, Art.-No. 1978620, p. 1-26
|
Subject: | Neuromarketing | bibliometric analysis | physiological tools | neuroimaging tools | Bibliometrie | Bibliometrics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.1978620 [DOI] hdl:10419/245132 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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