Neurophysiology of sensory imagery : an effort to improve online advertising effectiveness through science laboratory experimentation
Ya-Ling Wu, Pei-Chun Chen
| Year of publication: |
2024
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| Authors: | Wu, Ya-Ling ; Chen, Pei-Chun |
| Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 4, Art.-No. 103708, p. 1-16
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| Subject: | Arousal | Attitude toward advertising | EEG | Imagery theory | Online advertising effectiveness | Pleasure | Purchase intention | Word-of-mouth | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Experiment | Virales Marketing | Viral marketing | Werbung | Advertising | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103708 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080784