NEUROSCIENCE - Imagery and advertising - Ads aren't all words: Images are just as important. But research methods focus on the words. Here's how to research the imagery.
Year of publication: |
2006
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Authors: | Branthwaite, Alan |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 41.2006, 3, p. 40-43
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