Neurowissenschaftliche Methoden in der praktischen Marktforschung : status quo und Zukunftsszenarien

Monika Koller; Gerhard Brenner

Year of publication:	2010
Authors:	Koller, Monika ; Brenner, Gerhard
Published in:	NeuroPsychoEconomics. - Backnang : Jahrbuch-Verl., ISSN 1861-4523, ZDB-ID 2234525-5. - Vol. 5.2010, 1, p. 47-57
Subject:	Marktforschung \| Market research \| Neuroökonomie \| Neuroeconomics

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