New and improved : the story of mass marketing in America
Richard S. Tedlow
| Year of publication: |
1990 ; 1. [print.]
|
|---|---|
| Authors: | Tedlow, Richard S. |
| Publisher: |
New York, NY : Basic Books |
| Subject: | Marketingmanagement | Marketing management | Markenartikel | Brand | USA | United States | Werbung | Advertising | Marketing | Geschichte | 1850-1950 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 481 S Ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | Literaturverz. S. [441] - 466 |
| ISBN: | 0-465-05024-7 ; 0-465-05023-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490148