New brand introduction and selling mode choice for online retailers with network effect
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhong, Boyuan ; Shen, Houcai |
| Published in: |
Managerial and Decision Economics. - Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2021, 5 (22.09.), p. 1340-1350
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mde.3458 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633321