New business client acquisition using social networking sites
Przemyslaw Kazienko; Natalia Szozda; Tomasz Filipowski; Wieslaw Blysz
| Year of publication: |
2013
|
|---|---|
| Authors: | Kazienko, Przemyslaw ; Szozda, Natalia ; Filipowski, Tomasz ; Blysz, Wieslaw |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 23.2013, 2, p. 93-103
|
| Subject: | Client acquisition | Online social system | Social networking site | Business hubs | Marketing | Business market | Industrial market | B2B | Social networks | Social Web | Social web | Soziales Netzwerk | Social network | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009750451