New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis
| Year of publication: |
2013
|
|---|---|
| Authors: | Meenaghan, Tony ; McLoughlin, Damien ; McCormack, Alan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 5, p. 444-460
|