New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing
| Year of publication: |
2012
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|---|---|
| Authors: | Chintagunta, Pradeep K ; Goettler, Ronald L ; Kim, Minki |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 807-821
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