New formulations for the conflict resolution problem in the scheduling of television commercials
Giovanni Giallombardo (Dipartimento di Ingegneria Informatica, Modellistica, Elettronica e Sistemistica, Università della Calabria, Rende (CS), Italy), Houyuan Jiang (Judge Business School, University of Cambridge, Cambridge, United Kingdom), Giovanna Miglionico (Dipartimento di Ingegneria Informatica, Modellistica, Elettronica e Sistemistica, Università della Calabria, Rende (CS), Italy)
| Year of publication: |
July-August 2016
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|---|---|
| Authors: | Giallombardo, Giovanni ; Jiang, Houyuan ; Miglionico, Giovanna |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 64.2016, 4, p. 838-848
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| Subject: | television advertising | conflict resolution problem | integer programming | Fernsehwerbung | Television advertising | Ganzzahlige Optimierung | Integer programming | Scheduling-Verfahren | Scheduling problem | Fernsehprogramm | Television programme | Terminplanung | Time scheduling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2016.1496 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538534