New insights and case studies
Chekitan S. Dev
| Year of publication: |
2025
|
|---|---|
| Authors: | Dev, Chekitan S. |
| Published in: |
Hospitality branding ; Volume 2
|
| Publisher: |
Ithaca : Cornell University Press |
| Subject: | Gastgewerbe | Hospitality industry | Markenführung | Brand management | Welt | World |
| Description of contents: |
"Second volume of a survey of branding practices in the hospitality industry"--
Table of Contents [gbv.de]
|
| Extent: | viii, 162 Seiten |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references Challenges in contemporary hospitality branding -- Tomorrow's guests: who they are, what they want and how to win them over -- Global hospitality trends: profit from change -- Case study 1: Barbados tourism: repositioning a struggling country brand -- Brand standards: what guests want -- Dual branding: creating synergies -- Brand conversions: rebranding to unlock brand value -- Case study 2: Beach enclave luxury villas, Turks and Caicos -- Brand and hotel owner relationships: creating shared prosperity -- Return on brand investment: payoffs from brand standards -- Brand downturns: smart investing during a crisis -- Case study 3: Hotel Il San Pietro di Positano, Amalfi, Italy -- Brand revitalization: energizing a mature brand -- Brand promotion: insights from Asia -- Brand overload: the coming shakeout -- Case study 4: Neemrana hotels & resorts, India. |
| ISBN: | 978-1-5017-8046-2 ; 978-1-5017-8045-5 ; 978-1-5017-8047-9 ; 978-1-5017-8048-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061378