New insights into hotel customer's revisiting intentions, based on big data

Aliakbar Marandi, Misagh Tasavori and Manoochehr Najmi

Year of publication:	2024
Authors:	Marandi, Aliakbar ; Tasavori, Misagh ; Najmi, Manoochehr
Subject:	User-generated content \| Marketing strategy \| Revisit intention \| Market segmentation \| Segmentation \| Feature extraction \| Marketing mix \| Marketingmanagement \| Marketing management \| Marktsegmentierung \| Hotellerie \| Hotel industry \| Big Data \| Big data \| Online-Marketing \| Internet marketing \| Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour

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