New metrics for evaluating preference maps
Corinne Faure; Martin Natter
| Year of publication: |
2010
|
|---|---|
| Authors: | Faure, Corinne ; Natter, Martin |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 3, p. 261-270
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Marktstruktur | Market structure | Marktsegmentierung | Market segmentation | Monte-Carlo-Simulation | Monte Carlo simulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008664488