New product development processes and new product profitability : exploring the mediating role of speed to market and product quality
Regina C. McNally, M. Billur Akdeniz and Roger J. Calantone
| Year of publication: |
2011
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|---|---|
| Authors: | McNally, Regina C. ; Akdeniz, M. Billur ; Calantone, Roger J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, S1, p. 63-77
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| Subject: | Produktentwicklung | New product development | Produktlebenszyklus | Product life cycle | Nutzungsdauer | Useful life | Produktqualität | Product quality | Gewinn | Profit | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009387637