New product development: Using the salesforce to identify opportunities
| Year of publication: |
1997
|
|---|---|
| Authors: | Gordon, Geoffrey L. ; Schoenbachler, Denise D. ; Kaminski, Peter F. ; Brouchous, Kimberly A. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 12.1997, 1, p. 33-50
|