New-product diffusion in closed-loop supply chains
Emre Nadar, Barış Emre Kaya, Kemal Güler
| Year of publication: |
2021
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|---|---|
| Authors: | Nadar, Emre ; Kaya, Barış Emre ; Güler, Kemal |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 23.2021, 6, p. 1413-1430
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| Subject: | marketing-operations interface | new-product diffusion | sales planning | closed-loop supply chains | remanufacturing | Betriebliche Kreislaufwirtschaft | Reverse logistics | Lieferkette | Supply chain | Innovationsdiffusion | Innovation diffusion | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2019.0864 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695671