NEW PRODUCT PLANNING MANAGEMENT OF THE MARKETING, R AND D INTERFACE : AN ANNOTATED BIBLIOGRAPHY
COMP. BY ROBERT R. ROTHBERG AND DOUGLAS W. MELLOTT
| Year of publication: |
1977
|
|---|---|
| Authors: | Rothberg, Robert R. ; MELLOTT, DOUGLAS W. |
| Publisher: |
CHICAGO, ILL. : AMERICAN MARKETING ASSOCIATION |
| Extent: | 6, 44 S. |
|---|---|
| Series: | Bibliography series / American Marketing Association. - Chicago, Ill.. - Vol. 26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| ISBN: | 0-87757-091-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004676914