New products management
Merle Crawford; Anthony Di Benedetto
| Year of publication: |
2011 ; 10. ed.
|
|---|---|
| Authors: | Crawford, C. Merle ; Di Benedetto, C. Anthony |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Neues Produkt | Produktmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [catalogs.mhhe.com] |
| Extent: | XVI, 576 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-07-340480-2 ; 978-0-07-340480-6 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008824800