New products research
Year of publication: |
2014
|
---|---|
Authors: | Lehmann, Donald R. ; Golder, Peter N. |
Published in: |
The history of marketing science. - Hanover, MA : now, ISBN 978-981-4596-47-3. - 2014, p. 341-370
|
Subject: | Produktentwicklung | New product development | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought |
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