New technologies drive CPG media mix optimization
Year of publication: |
2010
|
---|---|
Authors: | Reynar, Angela ; Philips, Jodi ; Heumann, Simona |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 4, p. 416-427
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Marketingmanagement | Marketing management | Werbung | Advertising | USA | United States |
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