New trends in digital marketing emergence during pandemic times
Ali Khalaf Mohammed Alsukaini, Kalsoom Sumra and Ruqia Khan and Tahir Mumtaz Awan
| Year of publication: |
2023
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|---|---|
| Authors: | Alsukaini, Ali Khalaf Mohammed ; Sumra, Kalsoom ; Khan, Ruqia ; Awan, Tahir Mumtaz |
| Published in: |
International journal of innovation science. - Bingley : Emerald Publishing Limited, ISSN 1757-2231, ZDB-ID 2504656-1. - Vol. 15.2023, 1, p. 167-185
|
| Subject: | COVID-19 | Digital marketing | Innovation resistance theory | Iraq | Pakistan | Technology acceptance model | Coronavirus | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Irak | Epidemie | Epidemic | Digitalisierung | Digitization | Social Web | Social web | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJIS-08-2021-0139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536568