NEW VARIETIES AND THE RETURNS TO COMMODITY PROMOTION: WASHINGTON FUJI APPLES

The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.

MoreLess

Year of publication:	1998
Authors:	Richards, Timothy J. ; Patterson, Paul M.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Crop Production/Industries \| Marketing

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

More details

Extent:	application/pdf
Series:	1998 Annual meeting, August 2-5, Salt Lake City, UT.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 1998 Annual meeting, August 2-5, Salt Lake City, UT Number 20784
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005536439