News aggregators and targeted advertising

Torben Stühmeier

This paper examines the effects of increased transparency over online news sources, which, for example, is enhanced by the new institution of news aggregators. The role of news aggregators is controversially discussed, where the discussion widely points on user side effects. The present paper widens the discussion on the advertising side and shows that they can help to better target advertising messages to a more homogenous group of users and, in turn, may both benefit advertisers and news outlets. -- news aggregators ; targeted advertising ; transparency

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Year of publication:	2012
Authors:	Stühmeier, Torben
Published in:	Beiträge zur Jahrestagung des Vereins für Socialpolitik 2012 : "Neue Wege und Herausforderungen für den Arbeitsmarkt des 21. Jahrhunderts" Session: Firm behavior ; V3
Publisher:	Kiel : ZBW
Subject:	Zeitung \| Newspaper \| Digitale Plattform \| Digital platform \| Online-Marketing \| Internet marketing \| Zielgruppe \| Target group \| Theorie \| Theory

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Extent:	Online-Ressource (23 S., 333,49 KB) graph. Darst.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Systemvoraussetzungen: Acrobat Reader
Other identifiers:	hdl:10419/62021 [Handle]
Classification:	L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.)
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009667522