Newspaper reports and consumer choice : evidence from the do not call registry
Year of publication: |
2011
|
---|---|
Authors: | Goh, Khim-yong ; Hui, Kai-lung ; Png, Ivan |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 57.2011, 9, p. 1640-1654
|
Subject: | Mediale Berichterstattung | Media coverage | Mobile Marketing | Mobile marketing | Regulierung | Regulation | Präferenztheorie | Theory of preferences | Staatliche Einflussnahme | State intervention | USA | United States |
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