Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Sheena Leek; George Christodoulides
| Year of publication: |
2009
|
|---|---|
| Authors: | Leek, Sheena ; Christodoulides, George |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 1, p. 44-53
|
| Subject: | Marketing | Verbraucher | Consumers | Jugendliche | Youth | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833731