Nice guys finish first: how ‐ and why ‐ to apply TQ disciplines to social responsibility issues

Describes some of the shortcomings of the traditional approaches to business ethics in organizations, posing the question “Can capitalism co‐exist with social concern?” Discusses social responsibility as successful business practice, rather than nice‐to‐do irrelevance in business. Outlines how quality assurance disciplines can readily apply to organizational efforts in social responsibility. Concludes with a ten‐point checklist, “the ten Cs of concerned capitalism” for people in organizations to consider and apply.