Niche firms and the role of commitment: an exploratory study of seafood exporters
Year of publication: |
2009
|
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Authors: | Toften, Kjell ; Hammervoll, Trond |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 15.2009, 4, p. 436-452
|
Subject: | Marketingmanagement | Marketing management | Nischenstrategie | Niche marketing strategy | Fischereiprodukt | Fishery product | Beziehungsmarketing | Relationship marketing | Norwegen | Norway |
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