NIKE'S NEW MARKETING MOJO - How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era
| Year of publication: |
2012
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|---|---|
| Authors: | Cendrowski, Scott |
| Published in: |
Fortune. - Zofingen : Time Inc, ISSN 0015-8259, ZDB-ID 1300659. - 2012 (27.2.), p. 80-90
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